La La the beautiful host of MTV’s Direct Effect (DFX), has taken the struggling show (along with DJ Clue) to the top of the MTV ranks. DFX, has been for the past couple of weeks tying and on occasion surpassing Carson Daily’s TRL ratings. The question is, who is La La and why is she so popular. Is this 23 yr old latina woman on her way to conquer media; from radio, to t.v., and movies all in such a short period of time. This creative multi-talented star from Brooklyn grew up as a lover of hip hop inspiring her to an early career spinning records with Chris Love (Ludacris) in Atlanta. Then in the summer of 1999, La La joined L.A.’s KKBT 100.3 as the station’s mid-day host. At the time co-hosting Los Angeles’s number one urban radio station, she proved she had what it took to captivate an audience.
Today she’s lead DFX to stellar ratings in a few short months. She is a charismatic, beautiful, and and intelligent woman that audiences love to watch. The next big step is dethroning Free, the host of BET’s 106 & Park, which is currently the most popular show for hip hop. If La La’s track record is of any indication, then it will be only a matter of time before 106 & Park is playing second to La La and DFX.