New York – America Online, Inc., the world’s leading interactive services company, and Warner Brothers Records today announced the launch of an extensive Artist of the Month promotion for Madonna. The AOL Music campaign, which began on April 1, offers fans special access to Madonna and her music at AOL Keyword: Madonna. AOL members will also find an array of exclusive programming leading up to the release of her highly anticipated album, American Life, on April 22.
“From her iconic songs to her groundbreaking videos, arguably, no other musician in recent history has impacted popular culture as much as Madonna,” said Bill Wilson, Vice President and General Manager, AOL Music. “We are thrilled to be able to deliver exclusive material from her latest album as well as other great programming for our members. This is just another example of how AOL Music is the place to go to experience the most anticipated music from the hottest artists before it is available anywhere else.”
The special programming created to celebrate Madonna as AOL’s April Artist of the Month includes:
** First Listen worldwide premiere of “Love Profusion” on April 15. Members will be able to hear this song on AOL before it hits radio airwaves or MTV;
** An exclusive Sessions@AOL interview launching on April 11, where she discusses her latest work and answers questions from AOL members around the world. She also gives an acoustic performance of one of her new songs that will be available through Session@AOL in the coming months;
** Full album Listening Party of American Life on April 22;
** Behind-the-scenes footage from the making of the album American Life on April 11;
** Exclusive online video debut of “American Life;”
** An all-Madonna radio station on the popular AOL Radio@ Network, featuring songs spanning her career launches on April 14.
This comprehensive Artist of the Month promotion for Madonna also includes exclusives for AOL for Broadband subscribers including concert footage from “The Drowned World Tour” from April 4-11 in AOL’s weekly Broadband Rocks series, and a special Madonna video channel featuring 12 different videos spanning her career from “Holiday” to “Music” which members can view on demand.