As the music business is going through troubled times and everyone is trying to find out what will be the next formula, we felt that 2 key notions needed to be added to the discussion: FOCUS & FANS. Business focus driven by fans/consumers information analysis and concrete marketing applications had and continues to have tremendous successes in other industries. We want to provide those knowledge assets on how to be customer and information driven, to the artists and labels managers as it could be a KEY element of their future career and business growth.
Increasing the financial return of marketing activities by focusing on your top Fan targets and top exposure/sales opportunities is key to your success.
Information is the power to work profitably and efficiently, but quite often, it is not presented or leveraged in a way that could be practically acted upon. In fact, the gap between data and marketing applications can be large-leading to substantial resources wastes…including artist