OKLAHOMA CITY – “American Idol” winner Carrie Underwood has agreed to an endorsement deal with Skechers, a California sneaker maker that has also used music stars Britney Spears and Christina Aguilera in its advertising.
“Being a part of Skechers is exciting,” said Underwood, whose first single, “Inside Your Heaven” debuted at No. 1 on four music charts. “It is such a hip company with a great attitude and image. I’ve been wearing Skechers for years, so for me this is a really great project. I can proudly endorse Skechers — and happily add more pairs to my closet!”
The company said the deal gives it the right to advertise footwear using the 22-year-old singer’s image through December 2006.
“We are extremely excited to have Carrie represent Skechers in our marketing campaigns, and to be affiliated with such a dynamic performer,” said Michael Greenberg, president of Skechers. “Like our previous campaigns with celebrities, this campaign will be an incredible union of Skechers’ attitude and Carrie’s natural image and style.”
Jessie Schmidt, Underwood’s publicist, wouldn’t say how much the deal will pay Underwood.
Underwood was a Northeastern State University student in Tahlequah when she began competition in the fourth season of American Idol, which she ultimately won on May 25.
Luke Sharpe, president of Sharpe Dry Goods in Checotah, which sells Skechers, said Underwood will attract young shoppers.
“They all want to be like Carrie,” he said. “They just can’t sing.”
Underwood is participating in a tour of “American Idol” singers that will make a stop in Oklahoma at the Lloyd Noble Center on Aug. 10.