AIM has appointed Terri Anderson of Big Red Kite Communications as corporate communications consultant, with a brief to advise and work on medium and long term strategic development of Government, public, media and music industry relations. In this high level role Terri will report to and work closely with Chairman and CEO Alison Wenham, and will liaise as appropriate with AIM’s in-house team responsible for AIM member services and its wide range of projects and PR activity.
Terri Anderson has worked in communications in the music business for over 20 years, initially as a Music Week writer and then in corporate communications at increasingly senior levels with UK music industry companies, before moving into consultancy.
Welcoming Terri as a close associate of her small but highly effective AIM team Alison Wenham said: “Terri has observed, reported on – and shouldered senior executive roles within the UK music industry during two decades of fascinating, rapid and sometimes tumultuous change. She has particular understanding and experience in relation to the trade bodies and copyright organisations, and has won respect for her strategic communications work. Her contribution will add significantly to our resources.”
After an early career in news journalism Terri joined Music Week as a reporter, later becoming Features Editor. She moved into public and media relations to take the first in-house PR Manager role at the BPI, then joined EMI – initially as one of the corporate PR team in the Office of the Chairman and eventually as Corporate PR Director for EMI Records, UK and Ireland – and contributed to the setting up the Brit School in a short-term contract as Vocational Studies Director there.
She was appointed by eminent PRS CEO Michael Freegard to develop a full, professional corporate communications division for the Society, and when John Hutchinson succeeded Freegard her communications portfolio was expanded to include business planning as a member of Hutchinson’s first Top Team. During her 12 years she was involved in the creation of the PRS Alliance with MCPS, and many major changes which saw the organisation transform itself in attitude, image, business practice and international influence. She set up Big Red Kite at the beginning of 2003, branching out into working with other business sectors but remaining closely linked to music and copyright through UK and international projects in that area.