Lane Bryant, the nation’s largest women’s plus-size specialty apparel retailer, is proud to announce that Curb
recording artist, Kimberley Locke will once again appear as a national spokesmodel for the plus-size brand. Kicking off a new marketing and advertising campaign, Locke appeared at Lane Bryant’s newest Cacique(R) plus-size intimate apparel store in Reno, Nevada on Saturday, March 25th with hundreds in line to meet the pop singer.
The campaign, set to launch in stores May 2006, will feature Kimberley Locke in the latest designer fashions from Lane Bryant. Kimberley Locke is scheduled to make appearances at 10 new Lane Bryant and Cacique(R) stores opening across the country this year where she will be on hand to meet customers and sign promotional copies of her new single, “Supawoman,” which goes to radio in April. Cities she is expected to visit from May to August include: Metairie, LA; Buffalo, NY; Columbus, OH; Raleigh, NC; and Chicago, IL.
Kimberley Locke co-wrote the song, “Supawoman,” with her producers Mark Feist and Damon Sharpe (Mya, Destiny’s Child). It will be featured on her up-coming sophomore set, “Based on a True Story,” due in stores this summer from Curb Records. “True Story” follows Locke’s debut album, “One Love,” which included the #1 Billboard Single Sales hit “8th World Wonder,” and the top 10 AC smash “I Could.” A special holiday single recording of “Up on the Housetop,” was #1 on the AC charts for 4 weeks in December 2005. Locke was the second runner up on season two of the FOX TV series, “American Idol” and was the face of the Seven7(TM) designer denim collection at Lane Bryant throughout 2005.
With over 700 stores, Lane Bryant, the nation’s largest women’s plus-size specialty apparel retailer, provides stylish, high-quality fashion for plus-size women in sizes 14-28. Lane Bryant offers a wide selection of apparel from career and casual to eveningwear — as well as a collection of accessories, hosiery and intimate apparel.
Visit http://www.lanebryant.com and http://www.kimberleylockeweb.com for more info.