Music Choice On-Demand Music Service Surpasses 400 Million Orders

Music Choice, the leading multi-platform music network, announced that
its Music Choice On-Demand content has realized over 400 million orders
since its launch in November 2004. Music Choice has expanded its music
video offering by adding hundreds of music videos from both emerging
and established artists, produced new, exclusive music shows such as
“Certified,” and created hot video lists that have been hosted by a
variety of recording artists such as Bo Bice, Taking Back Sunday, and
Paris Hilton. The expanded content offering has resulted in a
significant increase in viewers and usage of the most-popular free
on-demand music service for digital cable subscribers. During the first
three weeks of July alone, Music Choice On-Demand content has been
viewed an average of 7 million times a week by its nationwide audience.

“Our focus on offering the widest, most diverse selection of free
on-demand music-related content has resulted in over 400 millions
orders to date which is ‘music to our ears,'” says Damon Williams, Vice
President of Programming and Production for Music Choice. “Music Choice
is the leader in programming and producing music content for
video-on-demand, and our audience has demonstrated their satisfaction
by making us the most-viewed video-on-demand music service in the
Country.”