Live Nation Entertainment, the world’s leading live entertainment company, announced the hiring of Amy Marks as the first Executive Vice President, Head of Integrated Marketing for Live Nation’s Media & Sponsorship division. Marks brings nearly two decades of industry experience building multi-platform marketing strategies and campaigns for a diverse range of brands.
Based in New York, Marks will report to Russell Wallach, Global President, Live Nation Media & Sponsorship, and lead a growing department that includes research, analytics, strategy, creative, experiential events and industry marketing. Amy will continue to support the team’s award-winning efforts delivering innovative, data-driven programs and products for advertisers looking to redefine the relationship with audiences and music, offering solutions across digital to live experiences.
Marks joins Live Nation from Bloomberg Media, where she was Global Head of Marketing. While at Bloomberg she spearheaded the launch of the Content Studio, led event marketing and conceptualized multi-million dollar client programs. This effort contributed to significant revenue growth and personal recognition for Marks — Folio’s 2017 Innovators Award. Prior to Bloomberg, Marks was the Head of Integrated Marketing for PEOPLE magazine for 15 years where she led digital, experiential, mobile, retail and print campaigns.
“Amy’s unparalleled experience partnering with brands and CMO’s to creatively solve business challenges, combined with her innate ability to build teams and innovative ways to develop best-in-class content and unforgettable experiences is the type of leader that will take us to the next level,” said Wallach.
Marks added, “I’m thrilled to join such an incredible and growing organization filled with amazing talent. There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”
Live Nation’s Sponsorship division has become an increasingly important revenue stream for the company delivering seven consecutive years of double digit growth. In their most recent financial filings, the division reported that revenue was up 12% for the quarter and over 90% of their planned sponsorship for the year is already under contract. Recent wins include American Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
SOURCE Live Nation Entertainment