Barrington, IL – The Morrissey Group (TMG), owner of the TMG Tracking independent A&R data research service, today announced the addition of Epic Records to the list of A&R Departments that will use TMG attendance data to identify leaders among up and coming artists. Other major and independent labels have already agreed to participate in the development of the TMG system as early recipients of TMG reports.
TMG collects artists’ verified show attendance from venues, then compiles this data for analysis and subsequent release to subscribing record labels. Powerful statistical tools, used for years by fast moving consumer goods industries, will provide early identification to labels of the most promising artists. National coverage provided by TMG will allow A&R reps to identify leaders nationally, by market and genre, as well as track the progress of several artists simultaneously.
For record companies, this system will reduce the search costs associated with identifying and signing new artists. To date, live show attendance of up and coming independent artists, a key indicator of success, has always been difficult to monitor because of the lack of reliable, readily-available information.
For independent artists, third party verification of proof of draw, will provide a tangible measure of success. This will not only help in securing a recording contract, but also become an integral part of their bio/press kit, and aid in all aspects of the independent artist career, from booking shows to securing press, management, etc.
Kathleen Morrissey, TMG CEO, indicated that record companies may easily spend $1.5 million dollars developing a newly signed band, yet, because success has always been hard to predict, many of these bands never make it to a second album. “With better, more reliable information, record companies will improve their return on investment. A&R reps will be able to spot successful up-and-coming bands and identify trends earlier. And, bands will get feedback on where they ‘really’ stand in comparison to other bands.” Morrissey explained that this idea is time-tested in other industries. “Just as ratings services like A.C. Nielsen and IRI have helped manufacturers improve product development and marketing for consumer goods, television and radio, we expect to become a key partner in the music industry’s artist development cycle.”
Epic Records, part of Sony Music Entertainment, is home to Rage Against The Machine, Pearl Jam, Fuel, Oasis, Korn, Sade and others. More information is available at http://www.epicrecords.com