LONDON (March 22) – British soul singer Joss Stone and her music will be featured in new advertising for Gap Inc. as the retailer replaces “Sex and the City” star Sarah Jessica Parker for its summer advertising campaign.
Gap said late on Monday it would use models and Stone to sell its white denim line.
Devon-born Stone, 17, earned three Grammy Award nominations, including one for best new artist, and scored two of the 50 best-selling albums in the world last year with EMI’s “The Soul Sessions” and “Mind, Body & Soul.”
San Francisco-based Gap originally signed Parker in mid-2004 to a three-season contract, which it said was the first multi-season deal it had ever signed with a celebrity. She appeared in Gap ads from fall 2004 through spring 2005.
“While Gap will always seek partnerships with celebrities, musicians and rising stars, we don’t have any future plans to sign a single person to a multi-season deal like the unique and special relationship we enjoyed with Sarah Jessica,” the company said in a statement.